Certainly, some brands are hyperactive at the end of the year. After the Endeavor Center Seconds Vantablack, H.Moser & Cie recurrence with unexpected novelty. Known for its passing follies, the Schaffhausen factory unveils a real UFO named Genesis. A watch – or rather a concept – that transcends the object to take you into the metaverse.
(embed)https://www.youtube.com/watch?v=mS6fnZF-CLk(/embed)If you are familiar with H. Moser & Cie, you will probably remember the Swiss Mad Watch with its case made from cheese, the Frankenstein concept incorporating all the codes of legendary watches on which some houses rely too much, or even the Swiss Alp Watch in the form of an Apple Watch. This time it’s not a rant, but a way to challenge the status quo. The Genesis, or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 in binary code is the first limited edition of a triptych aimed at bringing the brand into the web 3.0 with a watch authenticated on the blockchainexclusive privileges activated through non-fungible tokens (NFT) and a space in the metaverse to live an immersive experience that you can discover now. Not to mention access to the next two limited editions.
An initiative made possible thanks to a partnership with Deloitte as well as with the participation of specialized partners : Aura Blockchain Consortium for the technological solution, Zurich Switzerland to ensure the physical product, Salesforce for the customer relationship and Crossmint for the storage of tokens in an NFT wallet. The watch itself is made with a bead blasted steel case 40mm with a bezel and a crown printed in 3D with titaniumA sapphire crystal engraved with a unique QR code to each of the models (which will give you direct access to the digital experience) as well as a Vantablack dial with its millions of carbon nanotubes absorbing 99.965% of light. Everything is driven by an in-house automatic movement, the caliber HMC 200 offering 72 hours of power reserve. This first model is available in 50 copies and offered at 27,000CHF. A crazy project that positions H. Moser & Cie as a pioneer in the watch industry!
To find out more, visit the H. Moser & Cie website.
H. Moser & Cie Genesis watch / Features
- Case: Micro-blasted stainless steel / Printed bezel & crown in titanium
- Width : 40mm
- Photoluminescence: No
- Type of glass: Sapphire crystal
- Dial: vantablack
- Case bottom: Transparent
- Movement : Automatique
- Caliber: HMC 200
- Power reserve: 72 hours
- Bracelet : Kudu Leather
- Loop : barb
- Water Resistance: 3 ATM / 30 meters
- Limited edition : Yes / 50 pieces
- Guarantee : 2 years
